my story

It all started in 2018 founded in the love for three little boys

I aspired to offer a better life for my cherished little boys. Amidst years of diligently working from one paycheck to another alongside my husband, I sensed there must be greater opportunities to ensure a secure future for my children. Fueled by a combination of my lifelong dream, unwavering family support, and a passion for fashion, I ventured into establishing a clothing boutique. It quickly became apparent that this was the path I was destined to follow all along.

our journey

In the autumn of 2018, I initiated an online clothing boutique while maintaining a full-time job. Utilizing friends as models for photoshoots, dedicating my evenings and weekends to order packaging, and transforming the upper part of our garage into my "headquarters," my passion gradually consumed all my free time. Realizing the need for change to make this venture thrive, an opportunity emerged to establish a storefront in our quaint hometown. Without hesitation, we seized the chance, prompting me to reduce my hours at the job I held for over 20 years—an hour's drive away. With extraordinary help and support from my husband, family, and friends, we opened our doors in December 2019, and the venture quickly gained momentum from there.

Our mission

Seeking to be an authentic fashion haven for women, our goal is to offer a smooth and enjoyable shopping experience while proudly celebrating individuality. We aim to blend timeless elegance with the latest trends, creating a distinctive and inclusive fashion destination.